Google names new CEO, under new company led by Page, Brin

1Google Inc. has reshuffled its corporate structure, naming a new CEO for its search business, which will be housed under a new company named Alphabet.
2Sundar Pichai will be CEO of Google going forward, moving up from senior vice president of Android, Chrome and Apps.
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5Alphabet will be run by Google founders Larry Page as CEO and Sergey Brin as president.
6It will be a holding company with and several other entities under it, including its investment wings Google Ventures and Google Capital, as well as a health-focused company called Life Sciences, a company focused on longevity called Calico and X lab, which incubates new efforts like the Wing drone delivery effort.
7Eric Schmidt will be executive chairman of Alphabet and Google's new chief financial officer, Ruth Porat, will be CFO of the new holding company.
8Google's directors will become directors of Alphabet.
9"For Sergey and me this is a very exciting new chapter in the life of Google - the birth of Alphabet," Page wrote in a blog post.
10"We liked the name Alphabet because it means a collection of letters that represent language, one of humanity's most important innovations, and is the core of how we index with Google search."
11The company announced the moves after the market closed on Monday.
12On the news, Google shares traded about 5 percent higher in after-hours trading around 2:14 p.m. Pacific time.
13Alphabet Inc. will replace Google Inc. as the publicly traded entity for the company.
14All shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights.
15Google will become a wholly owned subsidiary of Alphabet.
16The two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.
17"Sergey and I are seriously in the business of starting new things," Page wrote in a blog announcing the moves.
18Omid Kordestani, who just came back to Google in October as its chief business officer after a five-year absence, is leaving again to be an adviser to Alphabet, the company said in a filing with the Securities and Exchange Commission.