| 1 | yahoo! |
| 2 | Former Time Inc. Editor-in-Chief Martha Nelson is the latest editorial talent to land at Yahoo. |
| 3 | She is the Web portal's senior vice president and global editor-in-chief. |
| 4 | Nelson, in the newly formed position, will report to Chief Marketing Officer and Head of Media Kathy Savitt when she starts Aug. 17. |
| 5 | Yahoo is flush with cash and is trying to establish its media division, which CEO Marissa Mayer only launched 19 months ago. |
| 6 | It has since grown to 13 digital magazines. |
| 7 | It has been expanding traffic, even as it fights against relentless downward pricing pressure on digital banner ads. |
| 8 | Although Nelson was known for launching InStyle and then running People, two of the most powerful print franchises at Time Inc., she said she also had digital experience. |
| 9 | "I was very involved in relaunching People.com," she said. |
| 10 | "I didn't do it alone, but I hired good digital people." |
| 11 | Nelson rose through the ranks to become, in 2013, the first woman ever to be named editor-in-chief at Time Inc. But after holding the job for less than a year, she was informed that the company was restructuring and the editor-in-chief would no longer have all the company editors report to her. |
| 12 | Time Inc. CEO Joe Ripp decided to have editors report to business executives. |
| 13 | Nelson promptly resigned. |
| 14 | Given her decades at Time Inc. and the wrenching changes it is undergoing, many think that she could serve as a magnet to attract editorial talent from her former stomping ground. |
| 15 | "Talent is the key," she said. |
| 16 | "I don't have a shopping list. I am sure Yahoo is going to attract more talent." |
| 17 | Filed under time inc. , yahoo! |